3×3 Basketball
ABOUT BINGWAFEST
Where Champions Are Born!
Launched in July 2024 by Betika, BingwaFest is Kenya’s first-ever Olympics-style, multi-sport tournament, uniting Basketball, Athletics, Football, and Rugby under one bold, inclusive banner.
From its spirited debut in Mumias to electrifying regional events in Kisumu and Nairobi, BingwaFest has ignited passion, talent, and transformation across Kenya. The grand finale in Kisumu brought together the country’s finest athletes competing for glory and a share of the Ksh 150 Million prize pool, the largest of its kind in Africa.
But BingwaFest is more than just a tournament. It’s a movement, a celebration of community, equality, and opportunity.
Our
Mission & Vision
Mission
To empower youth through sports, foster gender equality, and create lasting impact by providing athletes from all walks of life a platform to compete, grow, and inspire.
Vision
To become Africa’s leading multi-sport festival, redefining the role of sports in transforming lives, building communities, and nurturing future champions.
- Multi-Sport
- Transformative
- Inclusive
- Empowering
WHAT WE DID LAST YEAR
IMPACT AT A GLANCE!
25 KAthletes participated
nationwide
150+ MillionTotal Prize
Money
15KIndividuals received free
medical care
6MillionDonated to 6 Local
Charities
MORE THAN JUST SPORTS
BINGWAFEST LEADS THE WAY IN:
Gender equality: Equal prize money for male and female athletes
Community wellness: Free health checks, eye care, dental care, and prescriptions
Infrastructure development: Permanent sports facilities for lasting change
Economic empowerment: Support for local vendors and entrepreneurs
WHO?
OUR INTERNAL TEAM
MR. MUTUA MUTAVA
Group CEO and MD Kenya, Betika
MR. ERIC MWITI
Group Head of Brand, Betika
MS. KATHERINE ARUDO
Group Head of PR and Communications, Betika
